Consumers spend more time outside their homes than in. This simple fact offers the most compelling reason to purchase outdoor advertising. While mobile, consumers are often poised to buy. Thus, they're ideal candidates to hear the messages only Outdoor can deliver.
While many forms of media are in a state of decline due to market fragmentation, Outdoor continues to grow because of its ability to speak to the mobile consumer. Now -- more than ever -- advertisers should choose content that is capable of reaching consumers. Wherever they happen to be.
Digital recording devices have changed the way people watch television. Satellite radio and MP3 players have changed the way people listen to music. And mobile devices have changed the way people get their news and information. Like those media Outdoor continues to evolve, with technologies such as Digital making outdoor messaging more flexible and tailored than ever before. Now, more than ever, Outdoor remains the best way to reach consumers on the go.