Digital billboards allow advertisers to customize their messages quickly, making their advertisements especially relevant to the mobile consumer. This same technology is making communities safer by helping to catch fugitives via FBI’s most wanted list and find lost children via Amber Alerts. In short, digital billboards are providing valuable information which helps keep the public informed about important issues.
A recent study by Arbitron found that nine out of ten people notice the advertising copy on digital billboards "most of the time." Additionally, nearly two out of three agree that digital billboards are an appealing way to advertise. Finally, recall by consumers of specific brands reaches 50% for some advertisers.
In short, digital billboards offer a next generation platform for advertisers, allowing them to interact with consumers, create custom content and make maximum impact.